June 2018

THE BODYSUIT EMBRACED BY STEFANIE GIESINGER AND MARIA POMBO

The bodysuit is the ultimate must-have this summer season, loved by fans including top model Stefanie Giesinger and influencer Maria Pombo. Tapping into athleisure style while firmly sitting within the logomaina trend, Levi’s® bodysuits are an incredibly versatile addition to your summer wardrobe, taking you...

Tommy Hilfiger

The Spring 2018 Tommy Hilfiger Menswear collection celebrates speed and immediacy with a touch of vintage nostalgia. The collection gives nod to Formula One racing pit crews with heritage work wear and a strong focus on denim. The look takes inspiration from the iconic shapes,...

WILD HEAT SPRING SUMMER 2018 MAIN

Bright colour meets utility this season, inspired by Burning Man festival style and throw-it-on boy/girl easi-ness. There’s particular attention to authentic, 90s-influenced pale denim featuring a variety of treatments, rips, raw edges and floating stitches. The famous archive Diesel ‘Cookie’ logo, previously only used in...

SPRING SUMMER 2018

“COLOUR REVOLUTION” is the leitmotiv that best represents Cesare Paciotti Women Spring/Summer Collection 2018. This collection expresses the designer’s clear and determined desire to renew the brand, becoming a starting point. A real revolution is the total disappearance of the red colour, both from sole...

Retail Business

Retail Strategy of Fashion Company is based on innovation and diversity and that is what makes us different from competition. Considering that our retail is constantly growing and developing with new openings, good planning and analytics is needed by the management team as a clear...

Geographic presence

We believe that a strong position in our home market is essential for building credibility abroad. A well-established and successful presence in Serbia has not only reinforced our reputation but has also provided a strategic foundation for further expansion. By setting high operational standards and continuously...

Meet our team

Fashion Company is a regional leader in the fashion industry, with a functional organizational structure that enables a high degree of specialization, efficient team coordination, and flexibility in adapting to continuous growth and market changes. This business model ensures optimal resource management, innovation, and long-term...

NUMBERS

1.There's something special about Fashion Company. There's a sense of pride that comes from building brands people love and making the most of ourselves as a company and as individuals. The challenge of meaningful work - our unique global system offers constant opportunities to develop...

Welcome To FASHION COMPANY

For over 40 years we have been directly managing or acting as regional distributors for some of the biggest internationally recognized apparel and footwear brands in the fashion industry. Set up by Mr. Milija Babovic, Fashion Company is an independent East European distributor of fashion,...