Have you ever heard of Velvet Denim? Denim stands for tough, rugged, strong, while velvet stands for caressing, luxury, softness. Well, DIESEL’s latest mash-up in jeans are precisely hybrids of denim and velvet. A combination of two fabrics which contradict each other but are both relaxing,...
In the world of men’s pants, taper is the new normal. We can partly thank sneakers for that. They’ve become such a star style attraction that we now want jeans guaranteed to show them off. But there’s also the fact that tapered just looks more...
A third chapter that tells about the power of a journey, the one connected with Liu Jo’s communication and that finds its perfect identity in its most deliberate evolution. This is the story of #Glamourizing, the advertising concept chosen by the brand one year ago...
This Fall, GUESS is proud to feature Italian model, Stefano Sala alongside Moscow native, Iuliia Vasileva and London local, Emily Deyt-Aysage in a breathtaking advertising campaign photographed on the island of Capri in Italy, wearing the latest denim trends that tells the story of GUESS’...
For nearly half a century, Hello Kitty® has occupied an important place in pop culture. Not only is she one of the world’s most beloved characters, but she is also an ironic, nostalgic, and an unabashedly cool cultural icon. Which is why, to celebrate her 45th anniversary, Levi’s® has...
This summer GUESS is proud to announce its official multifaceted partnership with Jennifer Lopez’s “It’s My Party” Concert tour starting June 7th at the tour kick off in Los Angeles, California at The Forum and continuing through August 2019. In honour of this exciting partnership, GUESS...
The guy hidden behind the mask of the nerdy journalist and the fearless reporter are the main protagonists of the "When Lois Meets Clark" campaign. The retro love story from the legendary SUPERMAN comic strip served as the inspiration for the fall pre-collection campaign of the...
