Italian premium fashion brand opened its first mono-brand store in the heart of Belgrade

In an atmosphere of splendid elegance and glamor, the Italian premium fashion brand LIU JO, officially opened the door of the first store in Serbia, and on that occasion exclusively presented the attractive models of the new collection to the local public.

The store was officially opened by Jasenka Stekić, Director of Marketing and Retail Development in Fashion Company, emphasizing that the new LIU JO mono-brand store represents another big step forward in Belgrade’s fashion offer, which is growing and growing year after year. Numerous fashion designers, celebrities and influencers had the opportunity to be among the first people who saw a new Liu Jo collection, which left them breathless once again. Among them were ladies famous for their fine style and taste for fashion, such as Maja Japundza Nikolić, Bojana Ordinačev, Marina Ćosić, Nataša Miljković, and Tamara Dragičević, who especially for this opening brought their favorite Liu Jo pieces.  The Liu Jo brand was founded by the brothers Marko and Vani in 1995 in Carpi, combining their nicknames “Liu” and “Jo”. Their creative philosophy puts emphasis on the femininity and natural beauty of each woman, wanting to offer the world a contemporary creation that is actually the bearer of Liu Jo identity: a distinctive style expressed through materials of top quality, with great attention to details. Deeply embedded in the excellence of Carpi, they remain faithful to their authentic tradition and Italian style, relying on elegance and reliable quality, sophistication and challenge. The first Liu Jo store, in Knez Mihailova street no.33, was opened by the general distributor of this brand, FASHION COMPANY, thanks to which, the store radiates with a refined and top design that also represents the spirit of the brand.