GRAN VENTURA: The new Fashion&Friends campaign celebrates freedom and movement.
The new spring campaign, “Gran Ventura”, brings a fashion story inspired by the winds of Fuerteventura, an island known for its rugged landscapes, endless horizons, and untamed spirit. This campaign is an invitation to explore, step out of your comfort zone, and embark on a fashion adventure where style and movement blend in perfect harmony.
The inspiration for the collection stems from the very essence of island life – the unpredictability of the wind, the dynamism of nature, and the freedom of movement. Just as Fuerteventura symbolizes untamed strength, the new Fashion&Friends campaign brings powerful cuts, fluid silhouettes, and rich textures that reflect the spirit of the modern explorer – someone unafraid of change and ready to embrace challenges with ease.
The Spring/Summer 2025 collection, available in all Fashion&Friends stores, online, and via the mobile app, blends sophistication with casual ease, offering the perfect balance between comfort and elegance. The key pieces of the collection stand out with bold cuts, unexpected details, and dynamic prints inspired by the island’s natural elements. Flowy dresses, oversized jackets, and airy fabrics create a sense of freedom and lightness, while structured pieces seamlessly fit into the urban rhythm of modern life.
The color palette of the collection draws inspiration from nature—ranging from warm sandy hues and vibrant sunlit tones to rich blues and deep earthy shades that reflect the beauty of the island’s landscapes. This fusion of colors and textures evokes a sense of adventure, while striking contrasts and bold patterns further emphasize the strength and expressiveness of the collection.
“Gran Ventura” is more than just a fashion collection—it’s an attitude, a mindset, and a call to action. It’s designed for those who aren’t afraid to experiment with style, who move forward boldly, and who want to feel powerful, comfortable, and authentic at all times.
The pieces in this collection don’t follow trends—they set them. Every outfit offers a chance for individual expression, whether for daytime or evening wear. The versatility of the designs allows for effortless adaptation to different occasions, while the high-quality materials ensure durability and comfort.
While the winds of Fuerteventura inspired this story, “Gran Ventura” invites you to find your own winds of change, explore the unknown, and step into spring with a style that reflects your inner strength and freedom.
Experience the full atmosphere of the campaign below:
Creative Direction: Mila Đenić
Photographer: Vladimir Ilić
Camera, Editing, and Sound: Aleksa Miletić
Stylist: Ana Mićković
Talents: Vučina Džankić, Dodge Dunlap, Tatjana Januševa
Executive Production: Loft 19
Makeup: Anastasija Poznanović
Hair: Vasilisa Mljam
Special Thanks: Marko Suvić