FIRST BOSS STORE OPENS IN NOVI SAD

Movem Fashion which represents the BOSS brand in Serbia, is proud to announce the opening of the first BOSS store in Novi Sad, marking another milestone in the BOSS brand’s growing presence in Serbia. Located in the Promenada shopping center, the new 250m² store embodies the signature sophistication, quality, and contemporary design for which BOSS is internationally renowned.

 

 

The newly opened store offers a selection from the latest BOSS Menswear and BOSS Womenswear collections. Characterized by premium materials and a timeless color palette, the collections epitomize the brand’s signature elegance. Encompassing impeccably tailored suits—an iconic symbol of BOSS style—through to modern casualwear that seamlessly blends comfort and refinement, every piece reflects the brand’s commitment to excellence.

The store’s interior showcases the bold and modern visual identity of BOSS. A large digital screen at the entrance displays the latest brand campaigns, while the carefully designed space combines sophisticated materials and tones. Warm wooden floors, sleek metal accents, and high-gloss black marble create a harmonious balance, offering a luxurious yet welcoming atmosphere. Spacious lounge areas and interactive digital screens invite visitors to fully immerse themselves in the world of BOSS, delivering an elevated and inspiring shopping experience.

BOSS ONE Bodywear

The BOSS Store Promenada Novi Sad will also feature the new BOSS ONE Bodywear collection, presented in a campaign starring David Beckham. The collection consists of premium-quality men’s underwear essentials, including trunks, briefs, tank tops, and T-shirts in minimalist black and white hues. Crafted from a figure-hugging blend of cotton and elastane, the selection offers all-day comfort and confidence.

About BOSS and HUGO BOSS

BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. and is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand.