FASHION&FRIENDS CAMPAIGNS

Seasonal campaigns boldly bring together brands’ authenticity and diversity of brand portfolio. Communicating to a very wide and heterogeneous target audience, each campaign builds stronger emotional connection and urban fashion image.

SUMMER DREAMING-

En route to the “Summer Dreaming” campaign, most renowed multibrand store in the region Fashion&Friends, imagined a trip to the cult American summer destination, the Hamptons. It is all but random, as nothing beats a “wow effect” of hyper elegant mix consisting of icy pastels, off white color palate and perfectly worn in denims.

#IMPERFECT

Fashion&Friends spring/summer 2018 campaign uses #IMPERFECT as a symbol of individuality. Eight models are true representatives of the spontaneous and free millennials generation.

Brands such as Replay, Diesel, Tommy Jeans, Guess, Liu Jo, Levi’s, Manila Grace, Steve Madden, Scotch&Soda, Calvin Klein jeans, SuperDry and others are showed in the campaign.

THE GRASS IS ALWAYS GREEN –

The fall / winter campaign 2017. Is titled “The grass is always green”. Romantic getaway from the city hustle and bustle, adventurous spirit, dreamy outfits with the double dose of rebel attitude contrasted with the nature surroundings are the perfect intro into autumn season.

DREAMERS

The fall / winter season 2015 is inspired by the atmosphere of Bernard Bertolucci’s 2003 film “Dreamers”, as well as the charm of the Hamptons featuring pieces for the transitional period between summer and autumn. Focus is on fantastic four young friends, enthusiasts whose spirit and youth are defying a retro ambiance that further accentuates the colors of the season.