TOMMY HILFIGER COLLABORATION WITH GIGI HADID CELEBRATED WITH ICONIC BARBIE® DOLL

Overwhelming engagement on the @barbiestyle and @TommyHilfiger Instagram accounts over the collaboration inspired the creation of the TommyXGigi Barbie® doll, which celebrates the iconic American designer and international supermodell. Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], and Barbie® announce the launch of a special edition TommyXGigi Barbie created in the likeness of Gigi Hadid, international supermodel and global brand ambassador for TOMMY HILFIGER womenswear. The doll will be available on tommy.com and Barbie.com, at select TOMMY HILFIGER flagship stores in London, Paris, Düsseldorf, Amsterdam, and New York City, and with select retailers globally starting at 6:00 a.m. EST on December 5, 2017. “The collaboration with Gigi and Barbie was an exciting new twist on our brand’s history of partnering with pop culture icons and our ongoing ambassadorship with Gigi,” said Tommy Hilfiger. “The final look of the TommyXGigi Barbie doll is a celebration of a defining moment in the history of TOMMY HILFIGER womenswear.” Designed in collaboration with Tommy Hilfiger, the TommyXGigi Barbie celebrates the unforgettable runway event where Gigi Hadid was introduced as global brand ambassador for TOMMY HILFIGER womenswear. The doll is styled in a classic navy TOMMY HILFIGER flag hoodie, white shorts with red trim and brand logo, and white slip-on sneakers, matching Gigi Hadid’s closing look for the Fall 2016 TOMMYNOW experiential runway event at which the first TommyXGigi capsule collection was introduced. The doll has a suggested retail price of $50/€89,90 and comes with a doll stand and certificate of authenticity. “I’m so honored to have my own Barbie, which celebrates my partnership with TOMMY HILFIGER,” said Gigi Hadid. “Seeing the doll for the first time was surreal, and I’m so happy that we now get to share her with TommyXGigi and Barbie fans around the world!” The Tommy Hilfiger and Mattel partnership initially started with the creation of two one-of-a-kind Gigi Hadid Barbie looks to celebrate the launch of the Fall 2016 and Spring 2017 TommyXGigi capsule collections. Gigi Hadid revealed each style at the TOMMYNOW shows in New York City and Los Angeles. The looks then launched on the @barbiestyle Instagram account, which provides nearly two million followers engaging behind-the-scenes looks of the life, wardrobe, experiences, and travels of Barbie. With more than 100,000 likes and 1,500 comments, the exciting responses to these looks inspired the official launch of the TommyXGigi Barbie doll.