Diesel presents ‘A-Z of Dance’, a dynamic new video showcasing 26 of the world’s favourite dance styles from krumping and twerking to rumba and bhangra, revealing the movement potential of Diesel’s Jogg Jeans.
Directed by Jacob Sutton and shot in collaboration with i-D against the beautiful LA skyline, ‘A-Z of Dance’ shows breakout stars performing the cult dances that made them famous. All wear Jogg Jeans, Diesel’s hybrid clothing that combines denim and sweat, proving that movement and style are perfect partners for successful living in this energetic and vibrant video. Jogg Jeans is a new generation of clothing, a revolution led by the brand, which more than anyone else has based its successful livingon creativity and innovation.
‘A-Z of Dance’ presents a host of talent making waves in pop culture today: the Soul Step team who starred in Rick Owen’s ground-breaking SS14 show; Nicole ‘The Pole’ Williams, star performer in Rihanna’s ‘Pour It Up’ video; Northern Soul teen sensation Levanna McLean fresh from performing with Pharrell Williams at the Brit Awards; and Atlanta’s Twerk Team finest, MizzTwerksum and Lady Luscious.
All of the dancers wear Diesel’s Jogg Jeans, giving them the freedom to express themselves whether they are death-dropping or vogueing. These innovative jeans combine two casualwear staples – denim and sweat – by fusing a circular weaving technique with a traditional denim indigo dye. Jogg Jeans allow the look of denim on the outside, but the 360° stretch and comfort of sweatpants on the inside, encapsulating Diesel’s focus on creativity and innovation.
Jogg-jeans are available in different styles both for women and for men, including jackets. The waistband drawstrings, the side stitching, the coin pocket with the Diesel flag as well as the materials used in the production make the Jogg Jeans substantially different.
