Fall 2014 Tech Tradition collection is inspired by a modern blend of all-American sportswear and traditional British heritage. Tech Tradition celebrates Tommy Hilfiger’s trademark preppy style with signature tartans developed in collaboration with British wool mill Abraham Moon. These classic designs are given an unexpected twist when combined with technical mountaineering influences – including seven exclusive outdoor items for the modern adventurer.
Tommy Hilfiger has partnered with Abraham Moon – one of England’s most prominent textile mills which was founded in 1837 – to develop signature tartans. These traditional plaids are fused with the collection’s tech-inspired aesthetic, mixing the great American outdoors with quintessential English charm. The signature British Moon check plays against bold pop colors, and traditional wool fabrics are modernized when paired with functional nylon and luxe leather accents. These classic Brit statements are given a heavy dose of Americana spirit, celebrating a fusion of East Coast prep and UK tradition.
“Our Fall 2014 Tech Tradition collection is inspired by a coast-to-coast journey from the United States to the United Kingdom,” said Tommy Hilfiger. “The collection mixes modern American sports influences with sartorial heritage fabrics to give a youthful twist to the classic prep look. I’m excited about our partnership with Abraham Moon and the exclusive plaids we’ve developed together are integrated throughout our sportswear line to fuse both traditional and contemporary style.”
