The Spring 2015 Marciano advertising campaign features an array of strikingly beautiful models including, Solveig Mork, Xenia Deli, Rachel Mortenson, Yara Khmidan and the charming Eugen Bauder in a series of captivating images that embody timeless elegance and sophistication.
The campaign was directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc. and shot by the dynamic team of Hunter and Gatti. The images capture the models in daringly sexy poses against a cool aqua blue backdrop with a sleek white oversized M logo that draws the viewer’s eye to the radiating pops of color and unique prints seen throughout the spring delivery.
The campaign showcases the most anticipated fashion-forward silhouettes of the season. For women, evening gowns, jumpsuits, pencil skirts, blazers and cocktail dresses in hyper-saturated floral, paisley, and sexy animal prints dominate the delivery in range of baby pink, green, peach and energetic blue hues. Mini dresses with a gold chain and zipper detailing add an unexpected touch to the silhouettes and add a bit of edge to the ultra-feminine collection. For men, clean and refined structured blazers, dress pants and short-sleeve polo shirts offer a polished look while bomber jackets and light-weight sweaters in bold and bright colors are updated classic in this spring’s offering.
