This Fall, GUESS introduces an advertising campaign featuring models, Grace Elizabeth, Bojana Krsmanovic, Silviu Tolu and Matt Trethe photographed in Mexico inside a breathtaking, Mexican villa, in Todos Santos and a charming café in the town of El Triunfo.
The campaign, directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc., and shot by fashion photographer, Kayt Jones, captures the flirtatious and free-spirited GUESS Girls and Guys in relaxing, carefree poses, bringing the viewer on an exciting journey throughout Mexico. Stunning GUESS Girls infuse Latin flare into their fall ensembles with traditional ball fringe sombreros, capturing a playful moment between the two girls. Handsome GUESS Guys are drawn in by the GUESS Girls lively spirit and flirtatious behavior, sparking an instantaneous connection which becomes the main storyline within the campaign.
Denim plays a prominent role in this season’s women’s collection with GUESS’ two new revolutionary styles, the Push Up and Shaper, making their first debut in a variety of vintage inspired washes. Several fashion forward non‐denim silhouettes are highlighted within the delivery including structured shift dresses, maxi cardigans, sweater ponchos with leather trimming and belted details as well as a vast array of cozy cable knit sweaters for Fall’s cooler temperatures. Feminine florals in rich red hues and sexy cheetah print patterns dominate the delivery and make for great statement pieces. Crocodile embossed fit and flare dresses, statement moto jeans with metal chain detailing and tough statement rocker t-shirts lend an edgier feel and are the stand-outs of the season.
For the GUESS Guy, the newest light-to-medium washes and jogger styles offered in the Flex denim category make for a perfect pairing with a complete selection of basic and bold graphic tees. Quilted bomber jackets, all over distressed faux-shearling coats and hooded puffers are the key outerwear styles of the season. Fall’s color palette is dominated by the distinctive tones of red lacquer and burnt orange intertwined with pops of cobalt blue, teal and navy.
