CALVIN KLEIN UNDERWEAR CELEBRATES “THE ORIGINAL SEXY”

Calvin Klein, Inc. released the women’s Fall 2015 Calvin Klein Underwear global advertising campaign, featuring models Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute.

Shot by renowned fashion photographer Mikael Jansson in New York City, the brand’s latest campaign for the brand boldly claims “the original sexy,” showcasing a beautiful, elevated assortment of embroidered lace sling balconettes, plunge-neck chemises and bodysuits in seductive fits.

The multi-media campaign spanning digital, outdoor and print advertising will roll out worldwide in 21 countries this fall. The advertising imagery will also include the #mycalvins call to action, which invites fans of the brand to participate in the social media campaign by posting a selfie of themselves wearing Calvin Klein.

For Jenner, this serves as her second global advertising campaign for the house this year, recently staring in the image campaign for the limited-edition Calvin Klein Jeans #mycalvins Denim Series.  In addition, Vilkeviciute has a long-standing relationship with the house, having been the face of multiple global advertising campaigns for the company’s lifestyle brands since she was first introduced in Spring 2009. Smalls has also been previously featured, appearing in the Spring 2012 global advertising campaign for Calvin Klein Jeans, whilst this marks Fontana’s first campaign for the brand.

The Fall 2015 global media campaign was produced under the creative direction of Calvin Klein, Inc.’s in-house ad agency and creative studio, working with leading branding agency Laird + Partners.

EDITORIAL CREDIT:                                                                                                                                  

Calvin Klein Underwear

IMAGE CREDIT:  © Mikael Jansson

VIDEO CREDIT:  © Mikael Jansson