The best known multi-brand concept store in the region, FASHION & FRIENDS, unveiled a new campaign for fall/winter 2014, which is dominated by the absolute hit of the season - all treated denim cuts, and the models are sensual, youthful and sexy.
The atmosphere is a mix of the impact of the Wild West and the best of rock and roll in an abandoned industrial building immortalized by Belgrade photographer Mika Knezevic. The main stars of the campaign are models from FOX agency - Jelena Matic, Dusan Jaksic, Maja Radovanovic, Stevan Litvinenko, Dimitrije Saratlić and Marko Popara.
By creative concepts of Jasenka Stekić, the campaign presents the most attractive pieces of the world's most popular urban brands from our FASHION & FRIENDS such as Replay, Diesel, Tommy Hilfiger, Guess, Levi's, Scotch & Soda, Timberland, Levi's, Gaudi, NZA New Zealand and others, clearly emphasizing that the motto of the fashion for fall/winter 2014 is - Mix & Match - a combination of models, brands, cuts and colors in a way that best reflect your rebellious attitude, creativity, sex appeal and desire to live life to the fullest.
FASHION & FRIENDS multibrand stores are located in Serbia - Belgrade, Novi Sad, Kragujevac and Nis, Montenegro - Podgorica and Budva, FYR Macedonia - Skopje and Croatia - Zagreb and Split.
CREDITS:
Photo
Mika Knežević
Creative concept
Jasenka Stekić
Styling
FASHION&FRIENDS
Models:
Jelena Matić @FOX
Dušan Jakšić @FOX
Maja Radovanović @FOX
Stevan Litvinjenko @FOX
Dimitrije Saratlić @FOX
Marko Popara @FOX
