ALICIA KEYS IS BRAND AMBASSADOR FOR LEVI’S

Levi’s® brand announces the launch of its all new women’s denim collection and Fall 2015 global brand campaign. The campaign, built around “Live In Levi’s®”, features global artist, multi-Grammy award winning singer/songwriter, producer and activist, Alicia Keys who will lend her one-of-a kind voice and style to the Levi’s® brand for the debut of an all new transformational women’s denim collection.  The Levi’s® brand will not only showcase Keys’ unique personal style and individuality, but will also feature her powerful voice with “28,000 Days,” an exclusive song as the soundtrack of the campaign. “When you are authentically yourself, you are so gorgeous and powerful. I’ve come to the revelation that I’m just a jeans girl at heart. I feel the most confident, comfortable, sexy and strong in my jeans,” says Alicia Keys. “Levi’s is for every woman…there is something for everyone…much like music, Levi’s brings people together from all walks of life and cultures.” For more than 80 years, women have been wearing Levi’s® to feel confident and strong, to express their own brand of originality and personal style.  And for 80 years, the Levi’s® brand has obsessed over making the perfect pair of jeans for women. The brand that invented the original blue jean in 1873—the iconic 501®—then created the first-ever blue jean for women in 1934, revolutionizing women’s fashion forever. Eight decades have taught Levi’s® a thing or two about a woman’s body: how to enhance her shape, the styles she wants to wear and the details that transform a good jean into the perfect jean. For Fall 2015, Levi’s® has harnessed all of this knowledge, paired with the innovation and relevancy of today and painstaking research with fans across the globe to create a transformative women’s jean collection rooted in the key fits, styles and details that women want. Utilizing the latest fabric innovations and slimming technologies, the most advanced stretch and recovery, signature authentic Levi’s® details and world-class finishing, Levi’s® has created the perfect fitting jean for each body type.