Decoded by DIESEL combines real and raw photography with direct and transparent headlines – cutting through with a high-fashion aesthetic and unexpected genuine message.
Diesel has long been using its campaign as a social commentary, grasping the spirit of the times and giving its own original interpretation. In today’s world, thanks to the digital revolution, everybody has a direct approach to reality and the tools to decode it.
Diesel acknowledges that and interrupts a world of retouched images and aspirational punch lines, standing out by using conventional advertising platforms to tell things exactly as they are. It’s an inclusive idea, which shows Diesel’s respect for its consumer, and the desire to involve them in its world.
The F/W 15 campaign is an extension of the disruptive spirit Diesel always had.
