For over twenty eight years we have been directly managing or acting as regional distributors for some of the biggest internationally recognized apparel and footwear brands in the fashion industry. Set up by Mr. Milija Babovic, Fashion Company is an independent East European distributor of fashion, accessories and footwear products. Whilst our core markets are Ex Yugoslavia Countries, Fashion Company has also developed an extensive regional sales network working with key local partners in Albania, Romania and in the near future Poland. We offer a completely new approach to running a fashion business. A unique aspect to our business is our ability to offer brands a strategic multi-channel platform, across wholesale, franchise and retail concession.

 

Fashion Company shares the goals and aspirations of both its brands and its customers. To our retailers we not only provide a friendly environment and unbeatable customer service, but we also act as market-leading trend spotters. Through our regional and international network, we source innovative and credible fashion brands, enabling us to offer our customers reliable advice on the latest styles and trend. The brands we work with entrust us as an extension of their business; dedicated to providing the right product to the right retailers, and helping to maintain and develop the reputation of a label for long term success.

 

All Love Brands purchasing, logistics, distribution and sales activities are handled by our head office in Belgrade. In addition to Belgrade, we operate through an extended network of branch offices to give national cover located in key cities including Zagreb, Banja Luka, Podgorica, Skopje, Bucharest.

 

MISSION:

 

Our goal is to create the ultimate shopping experience: inspirational and easy. Our employees are trustworthy, reliable and knowledgable, with passion for fashion.

 

VISION:

 

We want to be forward thinkers, to dream and plan a fashion future of retail concepts that are fast and efficient, stylish and sustainable.

 

TOP 10 TALKING POINTS

 

1. FASHION COMPANY IS A REGIONAL LEADER IN APPAREL AND ACCESSORIES THAT DISTRIBUTES POWERFUL BRANDS

• We are focused on a single business- retail presenting, wholesale distribution and marketing strategy of high desirably products – Urban fashion and Sport&Lifestyle.

The Brands we are distributing have strong growth potential on our market.

 

2. OUR MISSION IS TO HELP OUR CUSTOMERS EXPRESS AND FULFIL THEMSELVES IN OUR PRODUCTS

• We are aligned to major global trends: increase purchasing power and customers desire to assert their personalities and to feel and look good.

 

3. OUR PRIMARY STRATEGY IS TO FUEL THE ORGANIC GROWTH OF OUR CURRENT BRANDS WE DISTRIBUTE

• We help the brands grow on our market by providing the support they need to reinforce positions in current market, expand into new ones and develop distribution networks and channels.
• Our strategy includes acquisition of small/medium up to big sized retail spaces that meet criteria and ability to grow and complement our existing portfolio.

 

4. WE CREATE VALUE BY EMPOWERING IMAGINATION

• Fashion Company encourages teams to stretch their thinking, move beyond their comfort zone and achieve full potential.
• By providing a platform of support services like IT-NAV (MS Navision), finance, marketing, HR and logistic, we allow them to focus on the heart of our business – creativity, service and innovation..

 

5. WE PROVIDE FREEDOM WITHIN A FRAMEWORK

• The brands we represent operate within a set of guidelines, establish by the Partner Company, to capture operational efficiencies and economies of scale.

 

6. FASHION COMPANY STIMULATE IN ITS BRANDS

• We provide brands we represent with the financial firepower, business expertise and all the resources they need to accelerate regional expansion and profitable growth to build business of the future..

 

7. WE BELIEVE SUSTAINABLE BUSINESS IS SMART BUSINESS

• Sustainability and quality are synonymous.
• Sustainable products of the brands we distribute add value and give our Company a competitive advantage.
• Fashion Company with its special projects contributes to a better world – economically, socially and ecologically

 

8. WE ARE COMMITED TO DIVERSITY

• We promote a culture of equality and diversity, with special emphasis on ensuring gender balance in our teams and management.

 

9. WE EMPOWER TALENT

• We are passionate about our people and keen to attract, develop and retain the best in our industry.
• We actively seek young talent, within our company and outside, by sponsoring internship programs and partnering with others.
• Our business partners have their own trainings and schools to train our managers and employees to learn different skills. .

 

10. WE LEAD IN DIGITAL PROJECTS ON THE MARKET

• We have a Company level team dedicated to sharing digital best practice and accelerating digital communication channels.
• We recently decided to enter into e- commerce project – to help accelerate our brands digital offer and presence regionally.
• We intend to make trainers to our teams to raise awareness, cultivate expertise and establish a regional community focused on our digital development.

 

NUMBERS

1. There’s something special about Fashion Company. There’s a sense of pride that comes from building brands people love and making the most of ourselves as a company and as individuals. The challenge of meaningful work – our unique global system offers constant opportunities to develop world-class skills and a truly international career;
2. In one way, you’ve known us for 29 years. Perhaps you even think of Fashion Company as an old friend. But old friends can grow in new and exciting ways.
   We are on a new journey of growth, building on our most formidable assets: our brands, our finacial strenght, our regional reach, our unrivaled distribution system and the strong commitment of our management and employees on Balkans.3. A retail at Fashion Company is truly a one-of-a-kind expresion. It’s more than network for the regional fashion retailer; it’s an opportunity to be a part of something that impacts the environment.
   We have more than 16.5K m2 of urban and designed space, full of surprices.
3. With growing numbers of the customers, our journey focuses on leveraging to become a most visited retail network in the region and ultimately, one of the most respected companies in urban segment of the industry.