FASHION COMPANY OPENS 6 NEW STORE IN BELGRADE DOWNTOWN

New fashion oasis, RAJIĆEVA Shopping Center, thanks to Fashion Company, got six new shopping destinations in Belgrade. MUST HAVE pieces for autumn / winter 2017 have never been closer - one address and a myriad of opportunities for MIX & MATCH puzzle. FASHION&FRIENDS The most famous multibrand concept store in the Balkans, FASHION & # FRIENDS, opened its first premium store that extends over 1,000 square meters, with a bid of nearly 30 urban world famous brands such as REPLAY, DIESEL, GUESS, SUPERDRY, LIU JO, MANILA GRACE, LEE, WRANGLER, STEVE MADDEN, Cesare Paciotti, Desigual, CAMPER, CALVIN KLEIN UNDERWEAR, HILFIGER DENIM, PREMIATA, MOU, INUIKI, UGG, MUNICH and others. TOMMY HILFIGER Spanning over 166 square meters, the store design reflects the TOMMY HILFIGER global retail concept, which fuses the brand’s heritage with clean, modern finishes and a bright, airy aesthetic. The interior takes cue from the nautical lifestyle – one of Tommy Hilfiger’s longstanding sources of inspiration. Furnishings are rendered in polished stainless steel, walnut wood, and high-gloss white wood, with accents in the brand’s signature red, white and blue color palette. The new store will showcase the Fall 2017 collections for men, women, accessories, footwear, and HILFIGER DENIM and the new TommyXGigi collaborative collection inspired by Tommy Hilfiger’s love of rock music, with a touch of glamour and nostalgia. CALVIN KLEIN JEANS Lovers of the New York minimalist fashion scene will be delighted with the news that CALVIN KLEIN on 123 square meters offered his most successful jeans and underwear collection. The brand that pushes the boundaries of design, bold and provocative campaigns last 4 decades, offered attractive pieces signed by fashion visionary Raf Simons. SCOTCH&SODA Dutch luxury casual brand SCOTCH & SODA at 120 square meters offered a wide range of collections for ladies Maison Scotch and Scotch & Soda for men. Amsterdam charm with a touch of Parisian nonchalance is the perfect choice for those who want to be unique, in all prominent and always in accordance with the prevailing fashion trends. Models are an ode to the free spirit in which the fashion label recognizable. Exudes curiosity, openness and advanced thinking. Attracted by the beauty of the great Amsterdam Shipping House - a monument of global research arose more than a century - designers delved into nautical themes and figures from the golden age of discovery. Traditional marine signals and innovative prints and patterns to travel the oceans are transformed into a collection of rich colors perfect for explorers of a new era. LEVI’S An American jeans classic that dictates trends in casual fashion for more than a century on 126 square meters presented a bid for eternal rebels. Legendary jeans models, trucker jacket that celebrates half a century of its existence in accordance with the needs and trends of the second decade of the 21st century are just part of the offer. TIMBERLAND The most famous American footwear brand TIMBERLAND, creator of the legendary yellow boots, presented the latest generation of interior as well as the latest models KIRI UP series for ladies, men and FLYROAM the 90 square meters.