The new general distributor of Italian fashion & lifestyle brand DIESEL for Serbia and Montenegro, starting in 2014., is one of the largest regional retail company - Fashion Company, who in March will open a new store in Ušće shopping g center in Belgrade and in the center of Podgorica. This is a denim brand that is best known for prêt-à-porter fashion intended for young urban population. The company, headquartered in the former Laverda Breganzea district, in northern Italy, founded by Renzo Rosso, by this proves that Fashion Company clearly fits into the new vision of the development of the brand, which has pushed the limits of causal fashion, advertising and relations with consumers globally.
