GIGI HADID INTRODUCES TOMMYXGIGI COLLECTION AT BREAD & BUTTER BY ZALANDO

Tommy Hilfiger is pleased to announce that supermodel Gigi Hadid was in Berlin on September 2, 2016, to launch the TommyXGigi collaborative collection at Bread & Butter by Zalando. Hadid’s presentation to consumers, press, VIPs and influencers included her own tips on how to style the looks for Berlin. The collection was instantly shoppable through interactive digital touchscreens, which allowed users to browse life-sized TommyXGigi lookbook images, interact with campaign videos, see social media styling inspiration, or mix-and-match items on a personalized moodboard. All elements allowed the user to save products to a shopping basket; they could then receive an email or text containing a link to the basket, or use a unique three-digit pairing code to directly check-out on their mobile devise. Earlier in the day, Hadid visited the popular Soho House hotel to discuss Berlin’s culture and style with local influencers including Caro Daur, Nina Suess, Veronika Heilbrunner and Lena Lademann. Hadid also gave them a sneak peek into the TommyXGigi designs, and they talked about their favorite pieces and how to style them with a unique local twist. TommyXGigi features women’s sportswear, footwear and accessories, including watches, sunglasses and THE GIRL fragrance. The designs celebrate Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage. The look is effortless, youthful and cool – it’s Gigi’s new take on nautical with a playful, romantic edge. The TommyXGigi collection can currently be purchased on tommy.com and zalando.com. The collection’s global premiere will take place on September 9 at New York Fashion Week. Tommy Hilifiger will host its first ever consumer-facing fashion show, “#TOMMYNOW” which will be open to the public and live-streamed on tommy.com. This innovative approach reflects Hilfiger’s wider commitment to the democratization of fashion, with designs available to purchase the moment they hit the runway.