Colourful, sexy, and playfully stylish. The GUESS Underwear/Beachwear/Activewear SS19 collection is all about vivid hues and a play of romantic flower motifs and geometric patterns, in a journey through urban and tropical scenarios poised between the vintage and the contemporary. The result is a blend of glamorous proposals, to create ever different styles, whether downtown or at the beach, and always with a touch of sophistication.

WOMAN
Une femme est une femme
A beachwear line featuring a sophisticated, glamorous, Parisian-style femininity, with a hint of pin-up sassiness. Exquisite cherry and poppy prints alternate with stripes and polka dots, with vibrant red dominating against a background of black and navy blue. Bikini and one-piece swimsuits are enhanced by ruffles, bows and flirtatious cut-out detailing. The latter also appears on seductive underwear, alongside iconic red and powder pink lace, microfiber and mesh, as well as embroideries reproducing poppy and polka dot motifs.

Scent of desire
The patterns of ’90s-style foulard scarves, with rich golden chain motifs and bold colours such as radiance rose, make a comeback in ultra-feminine, sophisticated pieces, enriched by sexy cut-outs and underscored by gutsy metallic trims. Decidedly seductive underwear pairs lace with mesh and net inserts, and sports provocative bondage details.

Hibiscus bloom
Exotic floral hues evoke far-away seaside destinations, for a relaxed, holiday mood. The swimwear is enriched with super cute ruffles and ruches exuding magnetic femininity. Off-the-shoulder tops and long, flowing cover-ups convey Californian-style easy-chic vibes, for an effortless transition from beach to cocktail hour. Light, printed crepon, with microfiber or lace inserts, characterises the underwear line, in which tropical hues stand out against sensual black.

MAN
Lord & easy
The Californian skating and surfing scene provides the inspiration for iconographic designs that express a decidedly urban and faintly 1980’s style attitude. The colours, ranging from yellow to orange and red, are bold and energetic and spice up luscious animal prints.

Paradisland
Tropical hues inspired by an exotic natural paradise, sometimes accentuated by urban neon lights, enhance patterns and motifs that blend surf art and Hawaiian nature, in a triumph of flamingos, palm trees and ferns, celebrating the pleasure of a relaxed beach lifestyle. Light and fresh fabrics enhance the feeling of comfort and well-being at the sea.

Pop & Souck
A trip to Medina is like a full immersion in a kaleidoscope of yellow, purple and cerulean blue, with an injection of fluorescent hues. A blend of Byzantine decorative patterns and motifs makes for extravagant prints with a cool and powerful effect.