GUESS INTRODUCES #SMARTGUESS TECHNOLOGY DENIM

GUESS, the global lifestyle brand famous for its iconic ad campaigns and trend setting denim is proud to introduce #SmartGUESS, a new collection using the latest in denim technology. As a pioneer in the forever evolving denim market, GUESS is launching four new revolutionary technologies starting Fall 2015; the Push Up, Yoga and Shape Up denim. GUESS’ newest assortment of innovative denim styles offers a wide range of unique, on‐trend fits that cater to several lifestyles and body types. For an instant lift, the Push Up jegging is crafted with a lightweight fabric that retains its shape all day long, molding to your figure as a second layer of skin. Made of a super soft tencel blend, the Push Up jegging lends a soft and luxurious touch with an ultra‐flattering fit in a mixture of deep ink, onyx and coated black washes. For flawless curves and an attention grabbing fit, GUESS Shape Up is engineered to accentuate your every curve giving legs their slimmest, sexiest appearance in three fashion‐forward denim washes. Delivering the highest recovery all day with no bagging, GUESS Shape Up contours your figure from top to bottom with its unique seamless construction giving a less bulky appearance and more flattering fit. The GUESS Yoga jegging, a new and refined category of denim active wear delivers extreme comfort and style with its stocking stretch that moves with your every curve. Launching in an oil stain and silicone rinse wash, this super soft GUESS Yoga jegging has been made to move with wherever the day might take you.