This Spring, the GUESS swimwear and lingerie advertising campaign features a sequence of photographs featuring GUESS Girls, Liz Turner, Rachael Mortenson and Natalia Barulich in a Los Angeles home wearing sought after intimates and swimsuits styles of the season.
The campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot through the lens of photographer, Mégane Claire, showcases a collection of images highlighting the GUESS Girls’ striking beauty. Sunkissed and basking in the warmth of natural light , the girls embody all that is sensual and sultry.
The Spring collection’s key swimwear pieces are highlighted throughout the stunning campaign and are dominated by a color palette of vivid blue, burnt orange, bubble gum pink as well as classic black and white hues. Criss-cross halter tops with matching side-tie bottoms bare just the right amount of skin, while body-hugging one-piece suits designed with a modern lace-up neckline hug every curve. Push-up triangle bikini tops with blooming tropical florals are head turning patterns that pair perfectly with any string brief bikini or multi-strap bikini bottoms found in your beach wardrobe. The effortlessly sexy collection of spring intimates has something for every woman. Flirty lace push-up bras and romantic matching lace bottoms give curves extreme flattery while iconic leopard print bras and panties make for perfectly playful undergarments and have her feeling good all day long.
Look for these GUESS images in upcoming issues of top international fashion and lifestyle magazines, in GUESS retail stores, and on collateral materials.
