Summer’s promise of fun and freedom is summed up in a collection featuring a cross-contamination of tropical moods, urban styles and vibrant ‘90s influences. Lively prints and colours star on refined fabrics and contemporary silhouettes, giving life to a glamorous mix and match with fresh summery vibes.

WOMEN’S COLLECTION

American Honey

The line pays tribute to the brand’s American roots, with iconic patterns and prints such as flowers and jacquard vichy, offer a modern take on vintage inspirations. Playful and distinctly ’90s style all over design of funny and small kisses are the ideal choice for ultra-feminine women with a zest for life. The colour palette evokes the American flag, with red, white and blue making an appearance alongside pop hues such as pink and yellow.

Tropi-cali

Wild flowers, palms, ferns and colourful birds feature prominently on prints that evoke exotic getaways. Military green and burnt olive, with dashes of pink and lime green, catapult the wearer onto a remote Caribbean island, the sense of freedom being enhanced by soft, flowing dresses in light, breathable fabrics.

The candy vice

Paying tribute to the unique South Florida style, high-impact prints of cocktails and colored palms, with tropical details and colourful decorations send out a truly positive vibe. Natural fibres in silk and viscose with a soft, playful color range of pink shades and green accents, makes the line ready for summer escapes.

Denim Technology

A sense of true American denim merges with streetwear influences for a collection that communicate an authentic yet modern appeal. Iconic denim styles, such as the straight leg jean, the trucker jacket and the high rise cut offs, are filtered through contemporary lens. Customized details & embellishments add a fresh-playful side to vintage washes and a strong attitude. Destroy is a key as well as salt & pepper 90’s texture, soft dying and bleached effects. In term of technological innovations we are proud to offer a brand new range of superstretch denim qualities in ultra- light weight: denim has never been so close to your body during a hot summer day!

MEN’S COLLECTION

Just be cool

The boundary between casualwear and activewear is blurred in comfortable pieces expressing an easy-chic attitude. Graphic distortions and glitches, inspired by the early digital era, result in warped prints that add a retro flavour to technical fabrics. Traditional sportswear hues, such as melange grey and navy blue, are given a bright injection of sun-kissed yellow.

GUESS Passion

The iconic GUESS logo stands out on geometric designs underscored by a skilled use of colour block, predominantly in tulip red and “rock & blue”. These urban-cool looks feature tees, hoodies and baggie pants, in a nod to streetwear livened up by pop culture aesthetics.

California Tour

A globetrotting lifestyle is the source of inspiration for fine handcrafted embroideries and folk-inspired details. Lightweight linen, the ideal choice for long journeys, is the key driver of the line, and is matched with dobby patterns and multi-coloured jacquard in sunny, earthy hues. Military camouflage prints are given a rock twist with bold stud applications, with camo detailing also making an unexpected appearance on denim.

Miami Vice

Tropical palms and exotic flowers echoing Florida’s luscious vegetation form the basis for prints that play with geometric shapes, shadow effects and colourful collages in bright pink and lettuce green. Denim makes use of the latest bleaching techniques to obtain striking vintage looks.