INTRODUCING THE GUESS JEANS SPRING 2017 ADVERTISING CAMPAIGN

This spring 2017 season, GUESS launches an advertising campaign featuring our latest GUESS Girl Hailey Baldwin, alongside models Stefano Sala and Emma Stern. The campaign features spectacular sun-filled images shot in beautiful Palm Springs with the models wearing our vibrant new GUESS Jeans collection. The advertising campaign, art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by international fashion photographer Rayan Ayash, captures GUESS Girls Hailey Baldwin’s and Emma Stern,’s effortless glow in sexy silhouettes while male model Stefano Sala, appears relaxed and himself sexy as well in our new men’s wear collection. The images clearly depict this spring’s trend for carefree feminine wear and bold military mens wear details. The women’s wear assortment features silhouettes including silky floor length maxi dresses, romantic floor-length cut-out maxi dresses, off-the-shoulder boho flirty tops, and distressed color-block denim shorts. Embodying the true essence of GUESS, two-piece denim ensembles and a dark wash hip-hugging denim pencil skirt with button detailing on the sides are staple pieces that lend a classic feel to the assortment. The women’s collection includes camel earth tones and pastel blues as well as white and navy blue stripes and deep royal blues with blooming rose colored flower printed pieces.