MARKET ASSESMENT
BRAND POSITIONING
PROFITABLE GROWTH
FREEDOM WITHIN A FRAMEWORK
RELIABLE PARTNER
TARGET GROUP REACH
SPECIAL PROJECTS FOR BRAND PROMOTION
LOYALTY PROGRAM
Fashion Company has solid fundamentals which enable us to approach 2018 and beyond with conviction. We are now a coherent, regional group of powerful apparel, footwear and accessories brands in the Urban Fashion & Lifestyle segments. The brands we distribute are well established and positioned in a distinctive and complementary manner and, based on long-term structural changes of population and 21th century consumer trends, they are full of organic growth potential.
We remain faithful to our mode of management which combines strictness and flexibility, shared decision making and centralized implementation, financial discipline and creative imagination.
One of our main priorities for 2018 is to stimulate regional presence of our brands and to support their organic growth, notably for those new which recently joined the company portfolio as well as our mono-brand stores and multi-brand concept FASHION&FRIENDS.