The Fashion Company project, which represents a pioneering venture in the marketing presentation of brands from the company portfolio, was the fashion and lifestyle magazine FASHION & FRIENDS, launched in 2011. In cooperation with the Attica media agency at over 120 pages, the audience had a chance to see a unique mix & match display of brands that belong to the class of world-class urban brands. On the cover pages of the magazine, which appeared quarterly in the spring, summer, winter and winter, were the most famous ladies from the our show business – Manja Babović, Lena Kovačević, Nikolina Pišek, Emina Jahović, Tamara Paunović, Marija Tarlać. Among the visiting fashion editors were Boško Jakovljević, Ashok Murti, Iva Stefanović and others.