Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess? Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess stores as well as department and specialty stores around the world. As of April 29, 2017, the Company directly operated roughly 949 retail stores in the Americas, Europe and Asia.

The brand, which for decades has been synonymous for timeless glamor and sex appeal, has often been the choice of many famous ladies from the world of entertainment. Among them ere Claudius Schiffer, Naomi Campbell, Jennifer Lopez, Camila Cabello, Adriana Grande and others.