Brasilian flip-flop sandals brand Havaianas was created and patented in the 1966. Inspired by the Japanese zōri sandals, Robert Fraser became the first to mass produce flip flops out of rubber. The name Havaianas is derived from the feminine form of the Portuguese word for “Hawaiians”, and the pattern on the soles is designed to resemble the straw soles of zōri. Originally, all Havaianas featured white insoles with colored outsoles and straps. Because of their simplicity and low price, the sandals became popular among all social classes of Brazil.

Havaianas officially became a global brand in 2000, despite other brands imitating its style. To branch out to the global market, several marketing agencies were employed. Today Havaianas is marketed to both low-end and high-end markets, so that all classes, as well as the biggest show business stars can purchase and wear these models.