HUGO: Weekend of Style in Belgrade with Famous Influencers

The weekend behind us was spent in an unforgettable #HUGOYourWay style!

The brand that embodies the urban spirit and freedom hosted an unforgettable event last weekend in the heart of Belgrade, in front of the HUGO store at the Rajićeva shopping center.

Guests had the unique opportunity to receive a personalized T-shirt, created on the spot by artist Dunja Đurić, with every purchase at the HUGO store.

In addition, renowned street art artist Lazar Piljojčić created a mural featuring the iconic Pobednik motif, while a VR experience elevated the visitors’ immersion to a whole new level. In the chill zone, guests enjoyed refreshing ice cream and burgers, adding to the overall vibe of the event.

The heart of the action took place on Friday evening with a performance by famous DJ Marko Milošević, known by his stage name MKDSL.

The event was attended by popular influencers like Danilo Brdar (Choda), Filip Marinkov, Maja Mitrović, Mina Dišljenković, and artists Sergej Pajić, Mihajlo Vujić, Amna Blagojević, Teodora Tara Stojanković, and Đorđe Ćulafić, whose fashion choices from the latest HUGO collection you can see below.

Filip Marinkov

Majica Pantalone Torbica Cipele

Teodora Tara Stojanković

Top Suknja Torbica

Sergej Pajić

Majica Kargo farmerke Patike

Amna Blagojević i Mihajlo Vujić

Jakna Top Torbica Bucket kapa Duks sa kapuljačom Farmerke Patike

Đorđe Ćulafić

Sako Košulja Farmerke Cipele Kožni kaiš

Maja Mitrović

Kožna jakna Top Suknja Čizme

Mina Dišljenković

Asimetrična bodi bluza Kargo pantalone Čizme

Danilo Brdar (Choda)

Muška polo majica Pantalone