Over 140 years ago, Levi Strauss invented a simple blue jean that would forever change the way America, and the rest of the world, dressed. Levi’s® Made & Crafted® builds on this legacy by designing tomorrow’s classics using today’s best materials and construction techniques. As a modern take on the Levi’s® classics, Levi’s® Made & Crafted® offers premium expression of the brand through quality staples and transcendent design with an emphasis on the finest fabrics and construction techniques.

Levi’s 501 Jeans of this American classic were stars favorite for over one century. Among numerous personalities were Merlin Monroe, James Dean, Cindy Crawford, Mick Jagger,, famous Blondy, Ramones, George Clonney and many others.