LIU•JO was born from a brilliant intuition by the Marchi brothers – Marco and Vannis – who, in the mid 1990s, developed their first knitwear collection by starting a project which was to prove successful and far-sighted. The enterprise started in Carpi, the Italian knitwear district par excellence, known as one of the main drivers of Italian industry and crucial crossroads of research, technology and tradition.

The brand developed quickly and strengthened its presence in the clothing sector by introducing the LIU•JO and LIU•JEANS collections, the symbols of refined, dynamic and modern femininity.

The brand ambassadors of this brand were Kate Moss, Antonina Petkovic, Jourdan Dunn, Karlie Kloss, Dree Hemingway, Fabio Cannavaro, Francisco Lachowski and others.