During the month of April, we presented the new Fashion & Friends concept at the jubilee 40th architectural salon in Belgrade, in order to present the very top of the latest trends in the design of interior fashion retailers. The Architecture Salon is organized by the Museum of Applied Art from Belgrade and this year he presented an exhibition of works in the field of architecture on the topic of “Fields of the future”. The exhibition of Salon is of an international character, so for the concept of Fashion & Friends, which is regionally operating, this exhibition was of great importance.

The interior of the new Fashion & Friends store in Rajićeva shopping center is designed as a modern urban industrial design, a sophisticated style that combines and contrasts the palette of authentic materials with sophisticated craftsmanship techniques. The whole room is exquisite with luxury and great love for fashion.