Superdry is a global digital brand, our product offering is diverse and evolves significantly every season. We have built our brand by creating distinctive, affordable, high-quality contemporary products with authentic vintage washes, unique vintage detailing, world leading hand-drawn graphics and tailored fits with diverse styling.

From our core men’s and women’s ranges to specialist sports, ski and swimwear, to amazing footwear and accessories and a strong premium product, we offer consumers of all tastes and styles the opportunity to create stories while feeling amazing wearing Superdry.

Superdry is a genuine British success story. From our inception in 2003 we have grown into a global business with over £1billion of Superdry product sold across the world each year. We sell on a truly global basis through a broad range of channels, including owned retail stores, franchise stores, our own ecommerce websites, partner ecommerce sites, large multi-brand store chains and smaller independent retailers. There are well over 500 Superdry branded retail locations in over 50 countries, and via our ecommerce and wholesale markets we have enabled the Superdry brand to reach almost every country in the world.

Among the celebrities who were delighted with the creations of the SUPERDRY brand were Idris Elba, David Beckham, Kylie Jenner, Leonardo Di Caprio, Justin Bieber, Kate Winslet and many others.