The first web reality show in Serbia

Fashion Company, as a leading fashion retailer in the South East Europe region, in cooperation with Wannabe Magazine, one of the most famous fashion and lifestyle portals, made a kind of revolution by launching the first web reality show in Serbia “Wannabe Blogger”. Young girls who follow fashion trends and which have a specific visual and fashion expression in 2015 were given the opportunity to show their views of the trends and choose for the flattering title of fashion blogger. The Multibrend concept store FASHION & FRIENDS, owned by Fashion Company, as a partner in the project, provided support to real-time participants who, thanks to the world-famous fashion brands from their portfolio, offered their views of current trends.