LIU JO, THE SPRING/SUMMER 2017 SEASON IS EVEN MORE #StrongTogether

For the Spring/Summer 2017 advertising campaign, Liu Jo celebrates and updates, once again, the concept it launched in Autumn/Winter 2016. The message is focussed on the genuine, amazing complicity that women can form, on women’s strength and matter-of-factness. The values of Liu Jo’s women. The brand’s values. The image of the campaign is fresh, positive and contemporary: it has the glamorous face of US top models Martha Hunt and Jasmine Tookes. They will embody the brand’s new mood for the warmest season. 27-year-old Martha Hunt, blond hair, blue eyes, fine features, plump lips, has been on the international catwalks for quite some time. She is an “angel” and a member of the "girl squad", the super-group of top models and businesswomen who gravitate around singer Taylor Swift. A fan of yoga and healthy eating, she has over 2 million followers on Instagram. 25-year-old Jasmine Tookes, born in California of Afro-American descent, is considered one of the most promising models of these days. Born into fashion (her mother, Cary Robinson, is a famous celebrity stylist), she made her debut with Bruce Weber and, as an "angel", in 2016 she was chosen to wear the Bright Night Fantasy Bra, the famous 3-million-dollar diamond-encrusted bra. Martha and Jasmine share one thing: they are friends, first. They are part of the new generation of independent, well organised models. Always on the run. They are women with an inquisitive heart. The same as that of Liu Jo’s women. Women who are challenged by everyday life. A life of complicity, excitement and new discoveries. #StrongTogether is an attitude, it is Liu Jo’s style for Spring/Summer 2017.