MATHILDE BRANDI IS THE STAR OF CESARE PACIOTTI SS17 ADV CAMPAIGN

Spring advertising campaign of Italian premium brand Cesare Paciotti is a continuation of his aesthetic transformation. Explicit DNA of the brand with a contemporary aesthetic that flirts with the young couple's intimacy resulted in the creation of attractive photos that show the most striking models of the collection spring / summer 2017. The main protagonists of the campaign were Mathilde and David Brandi Trulík. Cesare Paciotti Spring Summer adv Campaign from cesare paciotti on Vimeo. Let us remind you, still intensely connected to the man and woman relationship, Cesare Paciotti redefines its brand identity by portraying the sexuality of the now. No longer strident and glossy, no longer about a conquest. The passion between the couple is made of ambiguous complicity, understanding and tenderness. A place-no-place for love where a hint of nudity leaves room for imagination painting a state of indefiniteness where even the present seems to escape the lens of the photographers Sean and Seng, who have worked under the Art Direction of Marco Braga and Giuliano Federico. "Sexuality does not imply an act of provocation anymore- it’s freeing itself, especially because younger generations nowadays have a much more normal relationship with their [sexuality]. We could say that it went from being a force of provocation to a force of expression" commented Cesare Paciotti. Art Direction Marco Braga e Giuliano Federico Photography Sean e Seng Styling Margherita Moro Hair Damien Boissinot Make up Petros Petrohilos Models Mathilde Brandi, David Trulik