Leading regional multibrand chain Fashion&Friends proudly presents actor, producer and style icon Milos Bikovic as its new brand ambassador and the protective face of the 2020 autumn/winter 2020 advertising campaign.

 

 

Inspired by memorable moments measured by heartbeat, the campaign called “In a Heartbeat” perfectly reflects the spirit of the Fashion&Friends brand: a love for which sometimes only one look is enough, a beauty that instantly draws us in and leaves us breathless, a touch of style, a rush of courage to be who we are..

 

 

Sensual footage captured on camera by French photographer Kevin S shows the seductive play of 32-year-old actor and model Lydia Ristic in some of the key pieces of the season – from classic shirts and impeccably tailored coats to sexy cocktail dresses and treated denim. The photos are spiced up with an eclectic mix of styles, tailors and colors, as a powerful introduction to the upcoming autumn season.

The “In a Heartbeat” campaign is accompanied by an exclusive video teaser, which will be a real visual treat for fashion lovers and all fans of the charismatic actor.

Multibrand shops Fashion&Friends are located in Serbia – Belgrade, Novi Sad, Kragujevac, Nis, Croatia – Zagreb, Split, Rijeka and Zadar, Montenegro – Podgorica, Kotor, Budva, Bar and Nikšić, Bosnia and Herzegovina – Banja Luka and Northern Macedonia – Skopje.

 

 

CREDITS:

Photography: Kevin S.
Styling: Fashion&Friends team
Hair styling: Aleksandar Gligorievski
Make-up: Dragan Vurdelja
Model: Lidija Ristić @Premium Models Paris