May 4, 2014
New TV campaign for multibrand concept stores
The TV commercial for the best known multi-brand retail chain Fashion & Friends was made recently in front of the Belgrade City Center of Physical Culture and Technical faculties of Belgrade University. Under the concept of Jasenka Stekić, advertising is directed by Dejan Milicevic. Director of photography is Miroslav Todorovic. Ivan Amić is in charge for light design and Darko Maksimovic for mounting. Loreal team led by Marko Nikolic was behind masterly make-up. Visual director was the famous supermodel Bosko Jakovljevic.
Starring roles in the video were given to models FOX Belgrade and Crystal models agencies from Belgrade. A special musical theme for the occasion was created by composer Marko Kon. Time for old and new loves - best known multi-brand stores in Serbia Fashion & Friends.