MANGO is continuing with its strategy of launching a new print campaign every month in order to reveal the latest trends. The first of the 4 campaigns for AW16, to be launched globally at the end of August, features
Roos Abelsand
Lexi Boling on the streets of New York.
MANGO is committed to continuing to innovate via digital platforms, and this campaign has gone further by putting social networks at its heart. Part of the campaign has already been revealed on the brand’s Snapchat (mango) and Instagram (@mango) platforms with a live broadcast of previously unseen footage from the photo shoot, which also reveals key garments being featured by MANGO during the first month of the upcoming season.
In addition, the brand will launch its official Spotify channel in late August, which will be updated each season with the songs featured in the Mango campaigns and stores, in order to create its own playlists.
MANGO currently has close to 16,500,000 followers across all of its social network platforms, a figure which is rising season after season.
