Fashion&Friends’ latest digital campaign entitled “Echoes of Summer” draws inspiration from sunny California, which embodies a sense of eternal summer with its breathtaking scenery, pristine sandy beaches and a steel-blue ocean.

The campaign highlights playful patterns and vibrant colors including pink, turquoise, terracotta and bright yellow, which evoke a feeling of optimism and encourage you to enjoy the hottest season of the year.

 

The women’s summer collection is dominated by sensual dresses enriched with elaborate details, swimsuits in neon and metallic shades and glamorous blazers ready to be shown off at a late-afternoon cocktail party. A simple, yet chic combination of pants paired with high heels and a statement bag adds a touch of femininity and sophistication any look.

For men, the emphasis is on loose cuts and soft, light fabrics. The key pieces are basic T-shirts, crisp shirts and sweatshirts reinterpreted in a bright palette and geometric print. For a more laid-back, casual look, pants and denim shorts are perfect for any occasion.

The campaign gives a glimpse at the must-have pieces of the world’s most famous fashion brands such as Replay, Diesel, Guess, Levi’s, Calvin Klein, Tommy Hilfiger, Frankie Morello, Liu Jo, Scotch&Soda, Premiata and others, that are available at Fashion&Friends stores in Serbia, Croatia, Montenegro, Bosnia&Herzegovina and Northern Macedonia. The summer collection can be also purchased online at www.fashionandfriends.com

 

CREDITS:

Photography: Stefan Stojanov & Luka Bošković
Styling: Fashion&Friends team
Hair styling: Aleksandar Gligorievski
Make-up: Dragan Vurdelja
Models: Jefimija Jokić and Luka Tešić @Model Scouting Office