The opening that everyone was waiting for finally happened. Replay brand opened its store in AFI Cotroceni shopping mall, covering 120 square metres. Located in one of the most popular shopping malls in Bucharest, space has been designed according to Replay concept: focused on emotions and connection with people.

Starting from this October Bucharest has become richer for one of the most popular fashion brands, that offers wide assortment of clothes for intellectual youth and people who like urban lifestyle and quality denim. The new store offers a selection of fashion collections, footwear and accessories for both men and women.

“We are very proud that Fashion Company from Serbia together with its strategic partner, FASHION BOX, continues to expand to the Romanian market wherein the perspective of opening two more REPLAY stores in the earliest period. This is just part of our plan for the Bucharest area, whereby the end of the year our company will have five of its stores positioned in the most popular shopping malls such as Afi Controceni, Park Lake, and Baneasa, “said Jasenka Stekić, Director of Marketing, Corporate Communications, and Development the concept of retailing of the Fashion Company group.

Established in 1981, Replay is positioned as one of the world’s leading brands in the denim and smart casual-wear sector. The label is present with approximately 120 mono-brand stores, as well as more than 3,000 multi-brand points of sale worldwide. Today Replay is one of the trendsetters of the denim fashion in the world, and each season surprises its fans with new original collections.

The official distributor for Replay in Romania is Fahsion&Friends company, which succesfully operates in Serbia, Croatia, Macedonia and Montenegro. The new Replay store is first in the row opened by this retail group in Romania.

On the occasion of opening a new store, from 12-14^th of October, all our customers will have 20% of discount on all clothes from new Fall-Winter collection. We expect you all in Replay!