Stretching at 60m², the first footwear store of the mega iconic American brand STEVE MADDEN was opened in the heart of Belgrade – Knez Mihailova Street 33. Thanks to the general distributor, FASHION COMPANY, the brand that takes the second place through the Atlantic for selling footwear immediately behind NIKE, offered a great selection of trendy shoes for ladies inspired by New York.

What began was a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, that allows Steve Madden and his design team the unique ability to test product and react quickly to he has revolutionized the shoe industry. Merging years of experience with unique and creative designs inspired by rock and roll and his New York roots, his vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion. He has expanded the Steve Madden brand into a try lifestyle and destination for footwear, handbags, and accessories, sold in over 80 countries worldwide. It’s about authenticity. It’s about embracing individuality. It’s Steve Madden.

The popular brand of shoes was embraced by the biggest stars of the show business, which was enough for a meteoric success. Among them are Lady Gaga, Rihanna, Selena Gomez, the most famous sisters in the world – Kardashian Jenner, Taylor Swift, Cameron Diaz, Beyonce and many others.