British urban casual wear brand SUPERDRY opened its first mono-brand store in Montenegro. The shopping area of 115m² in DELTA CITY shopping mall offers women’s and men’s collection for the fall/winter season 2018, thanks to the general distributor of the brand, Fashion Company.  The citizens of Podgorica will have the opportunity to choose and buy the most attractive pieces that are truly urban and represent MUST HAVE on the European market. Superdry is becoming more and more popular among the younger population, and it is loved by celebrities and influential people from the world of music, sports, and fashion. When David Beckham was spotted in the Superdry leather jacket in 2007, 70,000 pieces were sold in record time.

Superdry is well known for its quality of materials, authentic vintage washes, unique details, and is adapted to people who adore street fashion. Thanks to the celebrities such as Ben Stiller, Idris Elba, Justin Bieber, and many others, this brand became special and popular. This British brand has a significant and growing presence in the world. It operates in over 515 locations in 46 countries. Superdry owns 139 stores across the UK and Europe, as well as 208 franchised and licensed stores.

So far Superdry has been a part of multi-brand store FASHION&FRIENDS in Podgorica, Budva, Kotor, Bar, and Nikšić.