The first mono-brand store Superdry in Macedonia was opened in the Skopje City Mall. With the autumn/winter collection 2018, a new fashion story for Fashion Company and the partner company Fashion Group starts, but also for buyers in Macedonia. From now on they will have the opportunity to wear a brand that is truly urban and represents MUST HAVE on the European market. Superdry is becoming more and more popular among younger audiences and is loved by popular figures and influential people from the world of music, sports, and fashion. When David Beckham was spotted in the Superdry leather jacket in 2007, 70,000 pieces were sold in record time.

Opening that was organized as relaxed, summer chillin’ with music I took care of Dj Irie Scratch, guests had the opportunity to see the collection and get customized t-shirts with the optional prints. The Superdry brand has been in existence since 2003 when the first store opened in Covent Garden in London. This British brand conveys the spirit of Japan through Japanese-language prints that face the logo itself. Clothes designed for men and women are relaxed, casual, yet modern and fresh. In addition to the standard collection of clothes and accessories, there is a Superdry Sports collection that offers clothing and footwear for training, running and skiing.