A STORY OF NATURE, AUTHENTICITY, AND STYLE ON THE CANARY ISLANDS: XYZ PRESENTS A NEW AD CAMPAIGN
The latest XYZ ad campaign for Spring/Summer 2025, titled Back to the Roots, takes us to the heart of Fuerteventura, one of the most impressive gems of the Canary Islands, where nature and fashion intertwine, celebrating simplicity, authenticity, and the natural beauty brought by the strength of stone, the scent of the earth, and the awakening of spring.
The XYZ campaign is an invitation to return to basic values and roots, where fashion is not just a piece of clothing, but an emotion and a connection to nature and what shapes us.
The fashion pieces from the Spring/Summer 2025 collection serve as a bridge between past and modern values, guiding us towards the strength that nature provides. Stone, as a symbol of endurance, power, and resilience, inspired the core lines and textures of the collection. These are natural tones and sophisticated details that remind us of imperfection but also the mesmerizing shapes of natural forms.
The XYZ fashion concept brings together carefully selected collections from some of the most prestigious premium brands, such as BOGGI, Paul Taylor, Longchamp, Fedeli, Sandro, Maje, Incotex, Falke, BOSS, Ralph Lauren, Armani Exchange, Antony Morato, Strellson, ALL SAINTS, Kurt Geiger, COACH, Marc Jacobs, and over 20 others.
Fuerteventura inspired us to celebrate natural beauty and untamed energy, and now it’s your turn to find your favorite pieces at XYZ stores in Galerija and Promenada, online at xyzfashionstore.com/, or through the mobile app. For additional benefits, join the XYZ PRIVILEGE program.
You can watch the entire BACK TO THE ROOTS story in the video below:
Credits:
Creative Director: Mila Đenić
Photographer: Marko Suvić
Camera, edit & sound design: Aleksa Miletić
Stylist: Ana Mićković
Talents: Polina Grosheva , Ruslan Chernestov
Executive producer: Loft 19
MUA: Anastasija Poznanović
Hair: Vasilisa Mljam
Special thanks to Vladimir Ilić