REPLAY AD CAMPAIGN SHOT BY DAVID SIMS

REPLAY AD CAMPAIGN SHOT BY DAVID SIMS

Once again Replay opts for Brit photographer David Sims to capture the image of the new advertising campaign. With the Fall/Winter 2014-15 season it’s the third time around. Black & white and light & shadow make time stand still to enable a return to the language of the brand’s origins. The mood is at once contemporary and eternal as simplicity and strength set the tone. Denim & Leather in second-skin mode become the major players against a backdrop that gives new meaning to the concept less is more. Whether raw, stonewashed and/or variously distressed, jeans are always unique and authentic, while hardcore zip-up biker jackets with a mannish cut and metal trim are soft, bold and sexy. Bringing the campaign to life are French fashion model Manon Leloup and Danish one Victor Nylander.