The new generation of super jeans

We present you the first online advertorial for the Hyperflex jeans as a part of a collection of the well-known brand Replay. The specialty of this particular model is illustrated by the main stars of the Pole Dance Academy. In the hot demonstration of their skill, they have also emphasized the specificity of the denim that has changed the limits of elasticity and endurance forever.

Famous Italian premium brand Replay has been an absolute leader in the denim revolution for years. In 2014, they definitely moved the boundaries of denim experience by launching a new concept and the Replay Hyperflex collection, an innovative product in which the stretch jeans experience takes on unexpected heights. This fall we expect and even improved Hyperflex +, which offers 3D elasticity for a perfect fit in every direction.

The main features of Replay Hyperflex are 100% elasticity with an incredible shaping performance and a superior comfort. The jeans won’t sag or deform in shape even after considerable wear because they offer complete ease of motion and great shape retention. The Hyperflex jeans are constructed from Lycra which is the core fabric with a middle layer of Poly and an external layer constructed from cotton which is what gives the jeans an authentic denim look. The two top fibers protecting the Lycra ensure that the stretch factor is protected from industrial and domestic washes.

The first ones who proudly wore this model as their official casual clothing were supermodel Alessandra Ambrosio, as well as the Barcelona first team players; Neymar Jr, Gerard Pique, Luis Suarez, Andres Iniesta, and Ivan Rakitic.

As we wait for the official Replay campaign to start, Fashion Company has tried to demonstrate to its customers the incredible freedom of movement provided by the Hyperflex collection.