REPLAY TOUCH COLORED

Replay presents spring 2017 TOUCH collection: a disruptive new jeans for women with an amazing smooth factor and a rich, attractive fabric. Innovation is simple: it works when the look and feel of any object work in perfect synch with its function. That’s exactly what Replay TOUCH does..

Irina Shayk, Joan Smalls and STELLA MAXWELL in the spring campaign for REPLAY TOUCH

With TOUCH Replay wants to bring something revolutionary to the arena of female jeans. The solution is as innovative as it is simple because it works on all of the little details that are relevant to people to answer two of  women’s basic needs: to be sexy and at ease at the same time. TOUCH guarantees an amazing inside-out smoothness. Keeping  the same performance in terms of stretchability as the Hyperflex models, TOUCH takes the idea of natural feel to another level and has a one size slimmer effect, without creases on knees and bottom during movements, thanks to the patented RECALL system. The ad campaign by the visionary duo MERT & MARCUS features three supermodels: IRINA SHAYK, JOAN SMALLS and STELLA MAXWELL. Stars of the campaign are the TOUCH jeans, whose feminine and pure lines are enhanced by the models’ sinuous bodies and sensual movements highlighting the essence of a unique product.