This AW18, SuperdrySport invite you to a world where self-expression and uniqueness is celebrated, inclusion is a norm. No longer are minorities being silenced, empowerment is key and it is ok to be different. SuperdrySport is about creating your own playground and creating your own rules.

Operating outside the lines and pushing boundaries, this AW18 leads with SuperdrySport’s first content series: ‘My Playground. My Rules’. Each series, with the second to follow for SS19, will centre around a community who take a different approach to sport as a way to showcase and hero the SuperdrySport collections.

Championing the mavericks and those who approach health and fitness in their own way, this season’s series shares a short explorative film directed by Shaun James Grant uncovering the individuality, determination and sense of community that lives through the Barsparta calisthenics collective, based in London, UK. Celebrating Superdry’s underlying mentality of ‘Always Playing Outside The Lines’, the film allows an insight into how members of the Barsparta community have risen above any suggested prejudices bringing them together through their shared enthusiasm for calisthenics and belief that everyone is equal. Although the members come from various different and sometimes difficult backgrounds, the positivity, encouragement and sense of camaraderie displayed is admirable to witness.

SuperdrySport product has been split into three capsules this season: Core, Active and Performance, ensuring that it has your active-wear wardrobe covered for whatever pace you set yourself. Men’s and women’s ‘Core’ collection works bold blocked and linear logos in a monochrome colour palette to create strong athleisure undertones. Woven overlay mixes and gym tech pique fabrics are finished with slick coated zips. Made to be worn oversized, reflective design details ensure night visibility fusing urban styling with practicality.

SuperdrySport’s AW18 ‘Active’ range encapsulates your essential go-to gym product. Sweat-wicking and ventilated materials allow quick drying and breathable separates ideal for both indoor and outdoor training. Fluro brights and neons give an energy injection: women’s mesh panel leggings in block colours and sci-fi graphics give a tough yet feminine edge. 3D print techniques can be seen across the menswear collection with key product including a thermal winter training zip hood and pant, ideal for those icy early morning runs.

The introduction of compression fabrics will ensure SuperdrySport’s ‘Performance’ wear has your back during high energy exercise. Training, goalorientated product includes lightweight layers, heat reflecting patterns and waterproof/windproof lamination. Bonded and taped seams ensure maximum movement, support and comfort.

Never afraid of bending or breaking rules, SuperdrySport lets you set or twist the boundaries. Play outside the lines with SuperdrySport.