Have you ever heard of Velvet Denim? Denim stands for tough, rugged, strong, while velvet stands for caressing, luxury, softness. Well, DIESEL’s latest mash-up in jeans are precisely hybrids of denim and velvet. A combination of two fabrics which contradict each other but are both relaxing,...
The guy hidden behind the mask of the nerdy journalist and the fearless reporter are the main protagonists of the "When Lois Meets Clark" campaign. The retro love story from the legendary SUPERMAN comic strip served as the inspiration for the fall pre-collection campaign of the...
After releasing Spring—a motocross, extreme sport and retro video game-inspired collection—Diesel looks to Tokyo, Japan as its main influence for its Summer drop. Tokyo has long been central to Diesel’s aesthetic direction and overall inspiration. Additionally, Summer’s look draws cues from rockabilly culture and sets the...
For the first drop of the season—Spring 2019—Diesel is disrupting the norm once again, and this time with a two-part special. Extreme sports, motocross and 90’s-era video game graphics serve as the ultimate combined inspiration for Spring: each piece has its own unique link to...
Eros Ramazzotti’s “Vita Ce N’è” World Tour will bring the famous Italian artist in 32 countries for over 90 gigs during 2019. Eros has chosen Diesel and in his concerts he will wear some of our SS19 apparel pieces, together with few great customized items. The personalized...
Diesel is proud to introduce its new Spring campaign, BE A FOLLOWER. Everybody wants to be an influencer today. Becoming known on social media can lead to fast fame and vast fortune. But will it last? And, more importantly, are we sure that influencers really believe...
The prestigious Italian denim brand DIESEL opened a store in Novi Sad, in the Promenada shopping mall. Thanks to the general distributor of the brand for Serbia and Montenegro, Fashion Company, the latest male and female collections of clothes, footwear and accessories are offered on...
Kalendarska zima je svakim danom sve bliža, praznici su praktično tu, a faktički je već počela 2019. godina. Ali, to nije razlog za paniku. Pogledaj TOP 10 komada koje smo izdvojili za tebe: sve od aksesoara, preko cipela i torbica do nosećih komada koji će...
For this coming holiday season, don’t even bother with traditional formalities: head straight to the afterpar-ties. Diesel’s Holiday 2018 collection is a natural evolution from Fall Winter 2018; it still takes its cues and source-points from London’s subculture, but adds a clubbier edge—its main colors are...
10 new stores opened in only one day in Novi Sad FASHION COMPANY GROUP, the biggest fashion retailer in Southeast Europe, has once more confirmed its regional leader position by opening 10 retail stores in the new shopping mall PROMENADA in Novi Sad, in only one...
